Welcome to Spa Parts + by Allied, Allied Innovations LLC and Spa Parts Plus new joint website.

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Frequently asked questions

Our answers to the questions you ask the most!

Can you provide a brief history of the company and the kinds of services the company provides? 

Allied Innovations was and still is a manufacturer of Len Gordon and Spa Builder products, injection molder and wholesale distributor for the hot water markets. Since 2003, our main focus has been to be the "one stop shop" for our customer base and to increase our presence for spa dealers and spa repair companies.

Can you talk about Allied’s acquisition of Spa Parts Plus? When and how did the acquisition transpire?

The acquisition was completed Jan 7, 2019.  Teaming up with Spa Parts Plus supports Allied’s plans for growth with a vision to become the global supplier of choice of parts for spa and hot tub professionals all around the world with a "3-way" high level value proposition: competitive offering, best customer service possible and largest parts inventory.

How will this acquisition benefit both Allied and Spa Parts customers?

Both companies are better positioned to respond to our industry growing demands by sharing our strengths and capabilities. Customers will really benefit from our joint offerings. A few examples include a bigger team to honor that value proposition mentioned above, better customer and technical support, same day shipping on high moving or rare parts, competitive shipping rates due to combine volume.

How will this acquisition benefit both Allied and Spa Parts customers? 

Both companies are better positioned to respond to our industry growing demands by sharing our strengths and capabilities. Customers will really benefit from our joint offerings.  Bigger team to honor that value proposition mentioned above, better customer and technical support, same day shipping on high moving or rare parts, competitive shipping rates due to combine volume are just a few examples.

How has the transition gone thus far? 

Seamless for our customer base, our teams are working well together. Barry Knickerbocker, Spa Parts Plus’ former owner, is our new Vice-President Supply Chain and all his team is now working with us to make it happen.

What types of products does Allied offer for spa dealers? 

We carry all the name brands of our market, continue to offer a vast inventory, from high moving products to hard to find parts, and promote inventory for same day shipments.

What’s in store for Spa Parts + by Allied?

With our new website and our printed catalog coming this fall under our new signature, which preserves the Spa Parts Plus name while confirming the ownership of Allied Innovations, the value of both brands in the industry will be maintained and the synergy benefits will be clearly demonstrated to our customers.

With more than 10,000 items in stock, we are your one stop source for control systems, keypads, pumps, jets, accessories and replacement parts for spas and hot tubs