Providing a range of complementary and extended distribution services to the spa and hot tub industry, both companies, now united under the Spa Parts + by Allied name, are better positioned to respond to the industry growing demands by sharing their best forces and capabilities.
(Excerpts from Marie Gerrish, Spa Parts + by Allied General Manager, interview)
Can you provide a brief history of the company and the kinds of services the company provides?
Allied Innovations was and still is a manufacturer of Len Gordon and Spa Builder products, injection molder and wholesale distributor for the hot water markets. Since 2003, our main focus has been to be the "one stop shop" for our customer base and to increase our presence for spa dealers and spa repair companies.
Can you talk about Allied’s acquisition of Spa Parts Plus? When and how did the acquisition transpire?
The acquisition was completed Jan 7, 2019. Teaming up with Spa Parts Plus supports Allied’s plans for growth with a vision to become the global supplier of choice of parts for spa and hot tub professionals all around the world with a "3-way" high level value proposition: competitive offering, best customer service possible and largest parts inventory.
How will this acquisition benefit both Allied and Spa Parts customers?
Both companies are better positioned to respond to our industry growing demands by sharing our strengths and capabilities. Customers will really benefit from our joint offerings. A few examples include a bigger team to honor that value proposition mentioned above, better customer and technical support, same day shipping on high moving or rare parts, competitive shipping rates due to combine volume.
How has the transition gone thus far?
Seamless for our customer base, our teams are working well together. Barry Knickerbocker, Spa Parts Plus’ former owner, is our new Vice-President Supply Chain and all his team is now working with us to make it happen.
What types of products does Allied offer for spa dealers?
We carry all the name brands of our market, continue to offer a vast inventory, from high moving products to hard to find parts, and promote inventory for same day shipments.
What’s in store for Spa Parts + by Allied
We will continue to strive on being the preferred spa parts distributor in our market. Our goal will still be to be the largest distributor with growth in product offerings and services.
Anything exciting in the works you want to talk about?
With our new website and our printed catalog coming this winter under our new signature, which preserves the Spa Parts Plus name while confirming the ownership of Allied Innovations, the value of both brands in the industry will be maintained and the synergy benefits will be clearly demonstrated to our customers.